bIORAY

Brand Guide

This brand guide was developed in collaboration with Barsha Dahal, Creative Director. The core type and color system were already in place, and our goal was to refine the mood, clarify usage, and create clear rules to streamline creative execution. We focused on how photography, texture, and layout could work together to create a dynamic look and feel that balanced science with beauty while showcasing the product in an enticing and trustworthy way.